What’s an effective way to maximize brand awareness, without monopolizing your marketing budget? There may be several answers to this question, but among the more eye-catching of solutions is vehicle graphics.
Chances are you’ve seen a really neat, creative, or head-turning vehicle wrap that captured your attention for a few seconds. Did you look away before finding out what the image was promoting, or what company that vehicle belonged to? Curiosity likely compelled you to find out.
Although the upfront cost of a vehicle wrap may seem high to the budget-conscious, a long term outlook, if adopted, demonstrates a high value proposition. Over the lifespan of a wrap, the cost per impression is minimal relative to more conventional means of media advertising.
Take billboard advertising, for example. This can cost anywhere from several hundred to a few thousand dollars a month. A full vehicle wrap may cost a few thousand, but it can last several years, given that quality vinyl is used and professionally installed.
Vehicle graphics are becoming increasingly popular as many business are recognizing how effective they are as a promotional tool. This revelation isn’t only confined to small businesses either; many large organizations are outfitting their automotive fleets with impressive vehicle graphics, presenting a unified and sharp look that establishes a strong presence outside of the office.
Vehicles graphics are available in varying degrees of coverage; what will work best depends on budget, the message that you’re trying to convey and the shape of the vehicle itself. For basic needs (ie. providing the name of the business and contact information) it may make sense to use cut vinyl, which is placed only on specific areas of the vehicle.
For something a little more eye-catching, it would be more appropriate to have a wrap done – where a complete section of the vehicle is covered by a sheet of printed vinyl. This can be done as a quarter wrap, half wrap, or full vehicle wrap. Depending on a vehicle’s shape, it might look great to use a partial wrap, whereas others it may be necessary to opt for complete coverage. The most impressive and effective vehicle graphics are generally full wraps.
Our team of experienced professionals would be happy to work with you from concept to completion to ensure a successful vehicle wrap.