It’s that time of year again when marketers throughout the world hit the drawing board and start planning their seasonal promotions. Over the years we’ve had the opportunity to work on a number of creative and exciting holiday campaigns. We appreciate that creating an impacting seasonal campaign is difficult and wanted to share a few of our favorite campaigns from holidays’ past with you.
BCAA ‘Pop-up Card’
In 2011, BCAA asked us to help design a festive counter display that was consistent with BCAA’s other promotional material. The job involved creating several prototypes and was eventually printed to sintra with our UV flatbed printers and router cut to fit together perfectly using our Kongsberg digital finishing system.
The displays were shipped flat and assembled on location, complimenting posters that were printed on our inline screen press.
Festive decorations are always a great way to spruce up your retail space and put people in the holiday mood. A few years ago, one of our larger retail clients tasked us with the job of creating inexpensive snowflakes that could be hung from the ceiling, giving a three dimensional look to all their window displays. The result: These beautiful custom foam snowflakes hang easily from the ceiling with jet wires.
PrismTech Snow Globe
Every year we use Christmas as an excuse to let our clients know how much we appreciate their business, and last year was no exception. We put our team of designers, printers and account managers to work on creating a memorable seasonal mailout. They came back with this: A miniature snow globe printed with full-colour and white ink on clear polyester with our UV flatbed printers. The snow globe was cut and creased using our Kongsberg digital finishing system, hand assembled and topped off with a chocolate carefully placed inside.
No matter what you celebrate, the winter season provides an opportunity to connect more deeply with those you care about. Whether you’re jazzing up a retail space, sending promotional material or simply expressing thanks, your campaign should reflect your brand and character.
Have a season campaign idea you’d like to see come to life? Drop us an email and tell us about it. We love seeing creative ideas become a reality!