Stand up displays are an excellent product for retail promotion. They can be used as point of purchase signage, or to attract attention to your booth at a crowded tradeshow.
As the name suggests, stand up displays are freestanding signs; usually with an easel on the back or with legs on the sides. Stand up displays can be made from a variety of different materials, each with their own uses, advantages and disadvantages. To that point, knowing the different types of displays available and the materials used to make them is crucial when deciding which display is right for you.
This blog post covers the main types of stand up displays, the materials used to make them and their advantages/disadvantages:
Standard displays are usually printed on corrugated cardboard/plastic and diecut to shape. A double-wing easel is affixed to the back, and the entire thing may be creased and folded for shipping. Some advantages to these these types of displays are that they’re inexpensive to produce and lightweight, which results in cheaper shipping costs. For more durability, corrugated plastic can be used instead of cardboard, though neither of these options would be feasible for outdoor use.
These triangular displays are made using fluted plastic sheets (Coroplast). They are perfect for the center of large spaces because they are readable from any direction. Two of the display’s corners are permanently taped together and the third one is held in place with velcro. This allows for easy shipping and makes it possible to assemble quickly without the use of any tools.
This style of display can be made from most types of rigid display board, such as:
- foamed styrene (Ultraboard)
- Paper-based display board (Falconboard)
- Foamed PVC (Sintra, Komatex)
These displays can be printed single or double-sided, making them ideal for trade shows or retail showrooms. The legs can be assembled easily on-site with screws, or can be shipped fully assembled. Displays of this type made from Sintra or Komatex can be used outdoors, or for longer term use. They can be quite heavy, comparable to wood, which gives them good stability.
Highly complex displays can be made from Ultraboard. The combination of high strength and light weight, along with it’s ability to be router cut make it extremely versatile. Multi-layered displays can be shipped in pieces and assembled without tools using specially designed cleats and slots.
As you can see, stand-up displays can be made a number of ways for a variety of situations and uses. Whether you’re looking for a temporary, lightweight tradeshow display, or a long-term two-sided display to drive traffic into your store, we can help.
Check out our Point of Purchase or Display page for more details. Or, contact us today to get started on your own display!